Most Americans Uncomfortable with Debt, Borrow Anyway
The majority of US consumers who borrow money do so despite being uncomfortable with borrowing, according to a new consumer segmentation analysis by Mediamark Research Inc. (MRI) that groups adults...
View ArticleWebsites, but Not Pharma’s, Top Resource for Ailment and Drug Information
The vast majority of online consumers say the web is overwhelmingly their most trusted and reliable resource for researching ailment and drug information, beating out broadcast media and magazines by a...
View ArticleHispanic Media and Advertising ‘Fact Pack’ Issued
Spanish-language media spending is forecast to grow 3.7% this year, compared with 1.7% growth for overall U.S. measured media spending, according to TNS Media Intelligence, writes AdAge, which has...
View ArticleYouth and Digital Tech – Viacom, Microsoft Global Study Challenges Assumptions
Youth are expert multitaskers and able to filter different channels of information, according to the “Circuits of Cool/Digital Playground” technology and lifestyle study, which examines assumptions...
View ArticleTop 10 Automotive Online Ad Spenders – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleB2B Marketers Prefer Blogs, RSS, Podcasts among Web 2.0 Tools
Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are serving as new way of communicating with customers, prospects and partners, according to “The B2B Web...
View ArticleFacebook Issues Site Stats
Facebook has more than 31 million active users, with an average of more than 100,000 registrations per day – and an average of 3% weekly growth – since January 2007, according to figures the...
View ArticlePublic Radio’s News/Talk Its Dominant Format
Arbitron‘s recently released Public Radio Today 2007 offers an analysis of audience listening patterns and demographics of eight leading public radio formats, including News/Talk, News-Classical,...
View ArticlecomScore Releases Its First Review of Latin American Internet Usage
comScore’s World Metrix audience ratings service released its first region-wide report on Latin American internet usage, examining the online behavior of Latin American internet users age 15 and older...
View ArticleNielsen Launches GamePlay Metrics: Playstation 2 Rules; ‘WoW’ Unconquerable
Sony’s PlayStation 2 accounted for 42% of videogame console usage in June, and PC gamers played World of Warcraft more than four times as much as any other PC game, Nielsen reported today as it...
View ArticleNot Many US Venture Capitalists Investing Globally
The US venture capital industry is not flocking broadly to global investment opportunities, according to the 2007 Global Venture Capital (VC) Survey sponsored by Deloitte & Touche LLP in...
View ArticleAffluent Consumers in Latin America Like Discovery Channel, Google
Affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – tend to prefer the Discovery Channel when viewing television, while their preferred website tends to be Google,...
View ArticleFastest-Growing IM Destinations Offer Online Chat Access or Multi-Media
The fastest growing instant-messaging destination in the last 10 months was Meebo.com, a site where visitors can log in to several different instant messaging services without downloading an internet...
View ArticleOutdoor Advertising Market to Reach $30.4 Billion Worldwide
Driven by the growing popularity of out-of-home lifestyles as well as technology advancements leading to innovations in signage, the world market for outdoor advertising is projected to reach $30.4...
View ArticleMPA: 153 Consumer Mags to Debut in 2007; 62 Digital Initiatives in Q2
Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA). That’s a 7% increase in...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticlePainless Email-Subcription Process a Growing Trend
Quick and easy – and more transparent – email-subscription processes are a major recent trend, according to a study of the email newsletters of top online retailers by the Direct Marketing...
View ArticleXbox May Be Gaining on Wii
Internet searches can be an indicator of sales – and the Xbox 360 has just become the most searched-for gaming console for the first time since Nov. 2006, beating out searches for Nintendo’s Wii,...
View ArticleStudy Profiles Affluent Mexicans’ Media Consumption, Lifestyles
Mexican elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies –...
View Article
